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Purple Cow Book by Godin Seth Nepal
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HomeSelf-HelpPersonal GrowthEntrepreneurship Purple Cow
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Purple Cow

₨ 800.00

Author

Godin Seth

Publisher

Penguin Books Ltd.

Language

English

Pages

144

Cover

Paperback

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SKU: FB1683 Categories: Entrepreneurship, Personal Growth, Self-Help
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Description

Purple Cow by Godin Seth:
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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